Getting your baby to sleep, it's the age-old battle where it's often the parents who come off worse.
Much is written about the dos and don'ts of settling your baby down, and it can be difficult to find an achievable method which works for you.
So if sleep-deprivation and desperation has driven you to give anything a try, you may want to take a leaf out of this mum's book.
In a video uploaded to Facebook by French magazine Pour Nous Femmes, a mum adopts a rather sweet way of getting her baby to sleep.
The clip has been shared over 50,000 times, and it's not hard to see why - her hypnotic method really does work, and the tot is fast asleep in under a minute.
Using a baby massage, the mum strokes the baby's head in circular motions. While he initially seems to resist his mother's efforts, those eyelids soon begin to droop - much to the delight of the adults in the room.
And if you're REALLY pressed for time, another clever parent has got it down to fine art in TEN SECONDS!